Elite Dealer of the Year
August 28, 2012
Martin Group, an office technology dealership based in Lake Geneva, Wisconsin, was selected as the 2011 Elite Dealer of the Year by The Week in Imaging (www.theweekinimaging.com), an online information and news publication for independent dealers and resellers of imaging technology, supplies, and services.
The Elite Dealer awards have been presented annually from 1989-2009, 2011 was the first year they were presented by The Week in Imaging. In celebration of the return of the Elite Dealer Awards after a one-year hiatus, Scott Cullen, publisher and editor of The Week in Imaging and a long-time office technology industry journalist, added the Elite Dealer of the Year Award to the mix. This award celebrates the Elite Dealer that stands out from the many other successful and creative dealerships honored.
The Elite Dealer Awards honor the best and the brightest in the imaging technology dealer community. Last year’s honorees encompassed entrepreneurs, innovators, survivors, top sellers, and celebrated members of the communities in which they served. These were the dealerships that provided office technology, software, and services to businesses and organizations of all sizes.
“Winners are not based on sales figures alone although many of last year’s Elite dealers were some of their manufacturer’s best sellers,” Cullen said. “We look to select dealers who are innovative and offer creative sales and marketing programs and unique product and services offerings. Another key consideration is the work environment they provide employees and the job satisfaction that culture inspires. "
Involvement with the community is another consideration and many Elite dealers and their employees generously donate time and money to the communities in which they work.
“It’s not any one trait, but a combination of traits that make an Elite dealer and a dealership such as Martin Group Elite,” added Cullen. “Indeed, Martin Group exemplifies all the best traits of an Elite Dealer. But they are more than just an Elite Dealer. With their commitment to ethical business practices, effective and efficient customer service, a commitment to community service, their long-term client relationships, and unique programs and forward-thinking marketing, this is a dealer who stands out from the rest of last year’s winners. That’s why Martin Group was our 2011 Elite Dealer of the Year.”
About The Week in Imaging: The Week in Imaging is an online information and news resource for sellers of imaging technology, solutions, supplies, and services, including independent dealers, VARs, and sales and service personnel in manufacturer direct branches. Content is developed by Scott Cullen, a long-time editor and contributor to imaging industry and office-related publications, who serves as publisher and editorial director.